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Author Topic: Screw It, Let's Ride Letter to the NY Times from Harley-Davidson  (Read 2039 times)

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April 20, 2015, 12:35:26 PM
Read 2039 times


Back in 2009 when the NY Times ran a financial news story on the terrible state of Harley Davidson their CEO Jim Ziemer instead of answering the Wall Street suits ran a advertisement the following week in the NY Times and prior to running the ad sent the below letter to the employees.

Dear fellow employees,

As you may know, The New York Times wrote a decidedly one-sided and naïve story on the state of our business this past Sunday. Unsurprisingly, Harley-Davidson employees, dealers and customers disagreed.  So, we decided to show how we all feel about this story and created an ad that we are running this Sunday in the same business section of The New York Times.

You can see the ad below.  It reminds me of how proud I am to work with such a passionate and dedicated group of people. There's no question that 2009 will be a challenging year for our business.  But, there's also no question that Harley-Davidson is addressing the challenges. We have the right strategy, the right dealers, the right employees and the right attitude and spirit to emerge from the recession stronger than ever.

Thank you for all you do to support one of the world's most respected and strongest brands, Harley-Davidson.

Let's Ride.

Note: The words in the below flag are worth the time spent reading them.

HDBitchin aka Tank
AMA Member- Click Here to Join
When shopping for anything look for Made in the USA and save American jobs and families

April 20, 2015, 02:19:51 PM
Reply #1


Global Moderator
It was then I knew I'd had enough, Burned my credit card for fuel.   Headed out to where the pavement  turns to sand.  With a one-way ticket to the land of truth  And my suitcase in my hand. How I lost my friends I still don't understand.

April 20, 2015, 02:21:04 PM
Reply #2


Supporting Member
The guy had balls! I like the blue area of the flag, "You Can File Our Obiturary Where the Sun Don't Shine"  >:D
Smoke em if you got em

April 21, 2015, 11:00:29 AM
Reply #3


Supporting Member
That is great! Back in that time frame it wasn't just Harley Davidson that struggled to make a buck. That is a great ad!
Two Lane Highway

April 27, 2015, 03:51:08 PM
Reply #4


Retired Staff Member
This is also the guy that forced wage cuts on the same employees he is praising.
I don't remember him taking a pay cut.
Get Your Motor Runnin'

April 28, 2015, 09:19:46 AM
Reply #5


Retired Staff Member
The guy had balls! I like the blue area of the flag, "You Can File Our Obiturary Where the Sun Don't Shine"  >:D

Yes! 8)
The 727Doctor, ridin'n for those VET's that can't.
U.S.A.F. Msgt Retired.


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