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Author Topic: Why the HD Livewire costs $30k  (Read 752 times)

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February 21, 2019, 11:36:55 PM
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Rider Ron

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One fellow's spin on it:

https://advrider.com/why-harleys-livewire-costs-almost-30000/

Ron
USArmy War College '68-70, AMA, IB 1K, 2015 SR Run For The Wall FNG

February 22, 2019, 10:25:33 AM
Reply #1
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NoSuperSlabs

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I guess Harley must believe that Marijuana is a gateway drug and the LiveWire is a gateway electric motorcycle.  £~¥
Two Lane Highway
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February 23, 2019, 10:02:58 AM
Reply #2
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HDBitchin

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From what I have seen Harley-Davidson is approaching the electric motorcycle market in a very deliberate and calculated way. No other company has done what they have done.

1) They launched a fleet of LiveWire prototypes and made them available worldwide for riders to ride and provide feedback.

2) They invested in Alta Motors and then pulled out of that relationship. Why? They won’t say but I think they might have seen Alta having problems and dying when they got behind the scenes. As was recently announced Alta is not coming back and BRP is buying what has value which might not be all that much.

BRP Buying Alta Assets

3) They opened their own research center for electric motorcycles...

New Harley-Davidson Research Facility for Electric Vehicles Announced

4) They have built several concept electric bikes/motorcycles. Harley-Davidson’s Concept Electric Bike(s) This in my opinion shows they are seeing the market as larger than just a “one size fits all”.

I like what was said about the LiveWire being a gateway drug but rather than one door in the gateway I see H-D building several doors.

So while true that the LiveWire is high priced, I think it is just the beginning of what will come from Harley-Davidson as a manufacturer of electric vehicles.
HDBitchin aka Tank

When shopping for anything look for Made in the USA and save American jobs and families

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